MKMaya Kapoor
MBA Student · Strategy · Growth · Business Analysis

Ideas into business moves.

An MBA student who turns ambiguous business questions into clear strategic stories, practical recommendations, and measurable experiments.

Based in Bengaluru · Open to strategy, consulting & growth opportunities

STRATEGY LEDGER / 2026
THINK
BUILD
LEARN
03Business cases
08Research sprints
12+Team workshops
∞Curiosity index
01 / Perspective

Business school,
but applied.

I like the space between a spreadsheet and a real customer: where analysis becomes a decision and a decision becomes an experiment.

My MBA journey blends marketing, finance, operations and strategy. I'm especially interested in finding the few signals that matter, framing the right question, and making complex ideas easy for teams to act on.

01Frame the problem before solving it.
02Use evidence without losing the human context.
03Communicate recommendations with clarity.
04Learn quickly, test responsibly, iterate.
02 / Toolkit

My business
thinking kit.

No inflated percentages. Just a visual map of the areas I actively practice and build through coursework, projects and team challenges.

A / 01

Strategy

A / 02

Market Research

A / 03

Financial Analysis

A / 04

Storytelling

03 / Selected work

Cases, not just
coursework.

Selected academic and independent projects showing how I approach business problems from insight to recommendation.

Growth strategy

Reframing a D2C retention problem

Mapped the customer journey, segmented churn drivers, and designed a retention test roadmap focused on high-value cohorts.

01
Market entry

Should a regional brand go national?

Compared category attractiveness, unit economics and competitive intensity to build a phased expansion thesis.

02
Finance

Reading the story behind the numbers

Built a three-year performance view to connect margins, working capital and operating choices.

03
12 team workshops facilitated
8 research sprints completed
3 strategy cases presented

“The strongest recommendation is the one a team can explain, defend and actually execute.”

, my working principle
04 / Journey

Learning in
motion.

An evolving MBA story built around deliberate practice, collaboration and real-world business questions.

2025 - Present

MBA · Strategy & Marketing

Focused on strategic management, consumer behavior, financial decision-making and operations through case-led learning.

2025

Business Research Associate · Student Consulting Cell

Worked with cross-functional student teams to structure market research, synthesize interviews and present recommendations.

2024

Foundation in Business & Analytics

Built the analytical base that led me toward management education: structured thinking, data interpretation and presentation.

05 / Contact

Let's compare
notes.

Have a strategy challenge, internship opportunity, campus project or simply a thoughtful business question? I’d like to hear it.

I’m currently open to conversations around strategy, consulting, growth, marketing and business analysis.

✉ hello@asterledger.dev
☎ +91 00000 00000
◈ Bengaluru, India
in X IG