Qualified reach
0M impressions across launch and always-on programs. Available for marketing leadership & brand growth
Marketing Manager · Brand / Growth / Campaigns
Find the signal.
Build the orbit.
I connect positioning, audience insight, creative direction and commercial measurement into marketing systems that keep a brand moving in the right direction.
INSIGHT / IDEA / IMPACT
02 / Proof
Marketing with momentum.
Selected outcomes show how strategy, creative and measurement work together, without mistaking activity for impact.
Conversion lift
0% campaign-assisted conversion improvement.Launch velocity
0days from audience insight to integrated launch.Markets activated
0segments aligned through one campaign architecture.03 / Expertise
The disciplines in the orbit.
Expertise is shown as constellation dots rather than generic percentages: depth, context and judgment matter more than a fake precision score.
Go-to-market strategy
LeadPositioning, launch architecture, segmentation, messaging and cross-functional alignment.
Campaign orchestration
LeadIntegrated briefs, channel planning, creative direction, calendars and agency coordination.
Brand & narrative
AdvancedBrand story, messaging systems, editorial voice and visual consistency across touchpoints.
Demand & lifecycle
AdvancedAcquisition journeys, nurture, activation, retention signals and experiment-led optimization.
04 / Campaigns
Selected market moves.
Case studies are framed around the audience tension, the strategic move, the creative system and the business signal.
From “another platform” to the category conversation.
Reframed a crowded product story around one decisive customer problem, then carried the idea through content, paid media, sales enablement and launch moments.
+34% assisted conversionBetter message. Better moment.
Rebuilt onboarding around intent signals and behavioral cohorts to increase activation without increasing message volume.
+21% activationA visual system that travels.
Created a modular campaign language that stayed recognizably on-brand across web, events, email and paid channels.
3.2x pipeline ROI05 / Experience
Operating at the center.
A marketing manager's leverage lives between brand, content, product, performance and leadership.
Marketing Manager · Northstar Labs
Own integrated go-to-market programs, campaign planning and brand narrative across a fast-moving B2B portfolio.
Senior Marketing Strategist · Common Thread
Led cross-channel campaigns, customer research and content strategy for growth-stage brands.
Brand & Content Lead · Fieldnote
Built editorial systems and launch narratives that gave small teams a bigger creative footprint.
Start with the tension.
Find the unresolved audience problem before choosing the campaign idea.
Give strategy a shape.
Turn positioning into a creative system that teams can actually use.
Measure the movement.
Pair brand signals with commercial metrics so the work can earn its next decision.
06 / Contact
Let's move the market.
For marketing leadership, brand repositioning, launch strategy, integrated campaigns or growth conversations, send a note.
✉ maya@brandorbit.example
☎ +1 415 555 0142
◐ San Francisco, CA