01
Northstar Product Launch
Reframed the launch around one customer promise, then coordinated content, events and paid distribution.
+46% qualified leads
Marketing Manager · Brand + Growth
Turning attention into momentum.
I build clear brand stories, sharp campaigns and measurable growth systems that move people from first impression to loyal customer.
38campaigns shipped
24markets reached
3.8x average ROAS
17brand launches
Signal
Good ideas
travel farther.
Positioning → story → distribution → measurement.
The point of view
Make the brand feel obvious.
I connect customer insight, creative thinking and commercial goals so every touchpoint has a job.
I like the space where strategy meets execution. My work spans positioning, integrated campaigns, lifecycle programs, content direction and performance reporting.
Rather than chasing every channel, I build a focused system: a compelling message, a useful creative idea, disciplined distribution and a measurement loop that tells the team what to do next.
Create a strong current, then let every campaign carry the story a little farther.
What I bring
to the table.
A practical marketing toolkit designed around outcomes, not a list of platforms.
Brand Positioning core
Go-to-Market core
Integrated Campaigns strong
Content Strategy strong
Demand Generation strong
Lifecycle Marketing strong
Paid Media working
Analytics & Reporting strong
Creative Direction strong
Customer Research core
Selected
campaign currents.
Examples of how I turn a business objective into a connected marketing story.
02
Signal & Story Rebrand
Built a sharper positioning platform and translated it into a campaign system the sales team could use.
+31% demo conversion
03
Always-On Demand Engine
Connected educational content with lifecycle journeys and a weekly performance rhythm.
3.8x blended ROAS
04
Market Entry Sprint
Mapped audience needs, localized messaging and launched a focused market-entry program.
24 markets activated
From brief
to lift.
A simple rhythm keeps creative energy high while the commercial objective stays visible.
Listen & position
Audience insight, competitive context and a clear message architecture create the foundation.
Make & launch
Campaign concept, channel plan, content and cross-functional execution move from idea to market.
Measure & refine
Performance signals become decisions: double down, adjust, simplify or stop.
“The best marketing work made the strategy feel simple, the creative feel alive, and the numbers impossible to ignore.”
Former Growth Director · Client-side leadership team Let's make something move
Have a brand challenge?
Tell me what you are trying to achieve. I will come back with a clear next step and a few questions worth asking.
✉ sasha@brandtide.co
☎ +91 90000 00000
◈ Bengaluru, India