Build the signal.
Scale the story.
I lead integrated marketing across brand, demand, content, lifecycle and partnerships, connecting audience insight to campaigns that move attention, pipeline and loyalty.
Strategy is stronger
when the pieces connect.
Marketing works as a connected system: positioning informs creative, creative earns attention, distribution compounds reach, and measurement tells the team where to focus next.
Where I create
marketing leverage.
No generic percentage bars. Each capability is framed as a connected marketing discipline with a practical job to do.
Brand & Positioning
Translate market research into sharp narratives, differentiated value propositions and usable brand systems.
Integrated Campaigns
Orchestrate creative, media, content, partnerships and lifecycle touchpoints around one measurable campaign idea.
Demand & Growth
Build acquisition programs with clear funnel ownership, experimentation loops and disciplined performance reporting.
Team & Stakeholders
Bring creative, product, sales and leadership into the same operating rhythm without slowing the work down.
Work with a
reason behind it.
Representative case studies showing the marketing problem, strategic move and outcome rather than a gallery of disconnected visuals.
Make the new category feel inevitable.
Built the launch narrative, messaging architecture and channel plan for a new B2B category. Connected executive thought leadership, customer proof and demand capture into one campaign system.
From feature-led to outcome-led.
Refined audience segments and repositioned the story around the business outcome customers actually valued.
Turn onboarding into a habit.
Rebuilt lifecycle messaging around activation moments, behavior signals and clearer value education.
Built across
the full funnel.
A progression from campaign execution into integrated marketing leadership, team direction and commercial strategy.
Marketing Manager · Northstar Growth
Lead integrated campaigns across brand, demand generation, content and lifecycle marketing. Partner with sales and product leadership on quarterly growth priorities and campaign measurement.
Senior Marketing Strategist · Meridian Labs
Owned positioning projects, launch programs and content-led demand initiatives for a portfolio of B2B products across multiple markets.
Campaign Lead · Brightline Studio
Coordinated creative and media programs for growing brands, translating briefs into campaign systems and keeping agencies, clients and production teams aligned.
From insight
to momentum.
A practical workflow for turning ambiguity into a campaign the team can actually ship, measure and improve.
Find the signal.
Clarify audience, business objective, competitive context and the evidence that should shape the strategy.
Make the story.
Turn positioning into a creative platform, channel plan, content system and launch sequence.
Compound the result.
Read performance, customer feedback and team velocity to decide what to scale, stop or redesign.
Have a story
worth scaling?
For marketing leadership opportunities, campaign collaborations or strategic conversations, send a short brief.