Campus-to-commerce
Mapped a Gen-Z acquisition funnel and proposed a referral loop that lifted modeled conversion by 18%.
An MBA student exploring strategy, consumer insight and growth. My portfolio is a reel of questions, frameworks and decisions - not just a list of classes.
I like the messy middle: turning ambiguous customer behavior into a sharp problem statement, testing the economics, then making the recommendation simple enough to act on.
Mapped a Gen-Z acquisition funnel and proposed a referral loop that lifted modeled conversion by 18%.
Segmented 9 competitors and built a value ladder for a premium personal-care launch.
Used process mapping to identify two bottlenecks and redesigned the service blueprint.
Consulting Club - Product & Growth Lab.
Supported segmentation, survey analysis and executive-ready recommendations.
Built the analytical foundation behind today's strategic toolkit.
The best recommendation is not the most complicated one. It is the one that makes the next decision obvious.
my working principle
Open to internships, live projects, case competitions and thoughtful conversations around strategy and growth.