Shift / Culture
Campaign systems, art direction and high-impact visual storytelling.
CHROMA
FORGE
Ideas forged into color, typography and memorable visual systems.
NHMorrow Studio
Brand identity with expressive typography and modular assets.
Form Journal
Editorial design balancing structure, rhythm and visual surprise.
By the numbers
9Years designing
64Identities shipped
21Campaigns
12Awards
Expertise
Brand IdentityArt DirectionTypographyEditorial DesignCampaign SystemsPackagingIllustratorPhotoshopInDesignFigma
Process
01 GATHER
Collect
Research, references and the raw material of the brief.
02 DESIGN
Shape
Turn direction into type, colour and composition.
03 EDIT
Refine
Pressure-test every asset across formats and contexts.
04 SHIP
Release
Package the system so a team can use it without me.
Contact
Tell me about the brand, the campaign or the idea.
✉ noor@example.com
◈ Dubai, UAE