SHIFT
01 / Identity
2026
Art Direction / Brand Worlds / Visual Culture
Make it matter.
I shape sharp visual identities, campaigns and cultural stories where strategy gets a point of view.
↗BOOK THE FRAME
The cut
Good direction is a choice made visible, a clear idea, a brave edit, and a world people can feel.
IDEA → IMAGE → CULTURE → IMPACT
Selected cuts.
Recent worlds built from concept to final frame, identity, campaign and experience.
FORM
02 / Campaign
2025
Form / Feel
CULTURE
03 / Cultural Platform
2025
Culture in Motion
Direction system
SEE the WHOLE.
Visual Concepting
01
Turning a strategic brief into a distinctive visual territory with a single, legible idea at its center.
Brand Worlds
02
Building systems across typography, image, motion, color and art direction, designed to flex without losing character.
Campaign Direction
03
Directing the story from first moodboard to final rollout across physical and digital touchpoints.
Creative Leadership
04
Aligning writers, designers, photographers and makers around one clear creative north star.
Experience
FROM BRIEF TO belief.
2023 - Now
Independent Art Director / Vale Studio
Leading brand, campaign and editorial direction for culture-led companies and emerging identities.
2020 - 2023
Senior Art Director / Northline
Directed integrated campaigns and identity launches across fashion, hospitality and lifestyle.
2017 - 2020
Art Director / Studio Common
Built visual systems, pitch worlds and launch campaigns with multidisciplinary creative teams.
Creative principle
“The strongest image is not the loudest one. It is the one that leaves a trace.”
The edit.
A directional process built to keep the idea clear while making room for unexpected turns.
01 / FIND
Decode
Audience, tension, culture, ambition. Find the real brief beneath the brief.
02 / FRAME
Concept
Set the territory, visual grammar and emotional temperature.
03 / MAKE
Direct
Bring specialists together and protect the idea through every craft decision.
04 / RELEASE
Refine
Cut, test, sharpen and ship a world that feels inevitable in hindsight.
Start a frame
Have a good idea?
✉ studio@chromaticcut.com
☎ +1 555 0190
◈ New York, NY