Turning raw signals into clear decisions.
I design analytical systems that make complex data useful: robust pipelines, interpretable models, thoughtful experiments and visual stories that help teams act with confidence.
A matrix mindset.
Useful intelligence grows from connected signals. I combine statistical rigor with product context so analysis survives contact with real decisions.
The best model is the one that changes the quality of the next decision.
Tools for finding signal.
From question to signal.
Turn the business question into a measurable analytical objective.
Audit data quality, distributions, leakage, bias and useful relationships.
Build a baseline, test alternatives and optimize for the real decision cost.
Package findings into clear recommendations, metrics and next actions.
Three projects. Three kinds of signal.
Demand Pulse
Built a probabilistic demand forecasting workflow that combined seasonality, promotions and operational constraints to improve planning confidence.
Conversion Lab
Created an experimentation framework for product teams, clarifying hypotheses, guardrails and statistical readouts across multiple launches.
Churn Lens
Developed an interpretable customer-risk model with feature monitoring and decision thresholds designed for practical retention workflows.
Have a hard question? Let's model it.
For data strategy, product analytics, machine-learning projects or experimentation partnerships, send a note.