Market Expansion Study
Mapped customer segments, competitors and entry assumptions to recommend a phased expansion pathway.
A business portfolio built around the discipline of an MBA: framing ambiguity, reading markets, and turning insight into action.
Explore case workI am an MBA student exploring how customer insight, financial logic and operational reality meet. My work combines structured analysis with clear communication, designed for classrooms, competitions, internships and real business conversations.
Mapped customer segments, competitors and entry assumptions to recommend a phased expansion pathway.
Connected survey insight with unit economics to prioritize retention and acquisition initiatives.
Built a concise valuation narrative around revenue drivers, scenarios and downside risks.
Deepening fluency across strategy, marketing, finance, operations and leadership.
Practicing structured problem-solving under real constraints and presentation deadlines.