Frame the problem
Translate ambiguous stakeholder needs into measurable questions, requirements and decision criteria.
I connect business questions, customer behavior and operational data to uncover the signal behind better decisions, with analysis that people can actually act on.
My work follows the way business analysis really works: multiple fragments of evidence becoming one clear picture.
Translate ambiguous stakeholder needs into measurable questions, requirements and decision criteria.
Combine SQL, dashboards, process evidence and customer signals to isolate what is actually changing.
Turn analysis into concise narratives, KPI systems and recommendations that teams can move on.
Measure outcomes, surface new questions and keep the decision system learning after launch.
Representative experience showing how analysis moves from discovery to operational impact.
Partnered with product, sales and operations to define KPI trees, improve reporting cadence and turn recurring questions into repeatable analysis.
Mapped customer journeys, investigated service bottlenecks and helped teams prioritize improvements using evidence instead of assumption.
Consolidated fragmented reporting into clear dashboards, recurring insight packs and decision-ready management views.
A compact snapshot of the outcomes a strong analytical operating rhythm can create.
No repetitive percentage bars. Capabilities are shown as a practical map of the work behind the outcomes.
Discovery workshops, user stories, acceptance criteria, stakeholder alignment and scope definition.
SQL analysis, dashboard design, KPI definitions, trend analysis and management reporting.
Current-state mapping, root-cause analysis, bottleneck discovery and future-state recommendations.
Executive narratives that connect evidence, trade-offs and recommendations without burying the point.
Representative case studies designed to show business thinking, analytical rigor and clear communication.
Built a funnel diagnostic that connected stage movement, conversion behavior and sales activity into one management view, helping leaders focus on the points where momentum was leaking.
Mapped service journeys and prioritized recurring friction using impact, frequency and effort.
Converted workload patterns into a planning model that made staffing trade-offs visible.
Have a messy business question, a reporting problem or a process that needs clarity? Start the conversation.