Business Analyst · Decision Design

Turn the mess
into momentum.

I connect business questions, customer behavior and operational data to uncover the signal behind better decisions, with analysis that people can actually act on.

01 Requirements02 Process Mapping03 KPI Design04 SQL & BI05 Stakeholder Insight01 Requirements02 Process Mapping03 KPI Design04 SQL & BI05 Stakeholder Insight
01 / Approach

Questions first. Numbers second.

My work follows the way business analysis really works: multiple fragments of evidence becoming one clear picture.

01

Frame the problem

Translate ambiguous stakeholder needs into measurable questions, requirements and decision criteria.

02

Find the pattern

Combine SQL, dashboards, process evidence and customer signals to isolate what is actually changing.

03

Make it usable

Turn analysis into concise narratives, KPI systems and recommendations that teams can move on.

04

Close the loop

Measure outcomes, surface new questions and keep the decision system learning after launch.

02 / Experience

A career in connected signals.

Representative experience showing how analysis moves from discovery to operational impact.

2024 - PresentSenior Business Analyst · Growth & Operations

Decision systems for a scaling business

Partnered with product, sales and operations to define KPI trees, improve reporting cadence and turn recurring questions into repeatable analysis.

KPI ArchitectureSQLStakeholder Strategy
2022 - 2024Business Analyst · Customer Experience

From journey friction to action

Mapped customer journeys, investigated service bottlenecks and helped teams prioritize improvements using evidence instead of assumption.

Journey MappingRoot CauseProcess Design
2020 - 2022Data & Reporting Analyst

Making reporting less noisy

Consolidated fragmented reporting into clear dashboards, recurring insight packs and decision-ready management views.

Power BIExcelReporting
03 / Impact

Useful numbers, not vanity numbers.

A compact snapshot of the outcomes a strong analytical operating rhythm can create.

↗0+analysis-led decisions shipped
◎0+processes mapped & improved
∆0+dashboards & KPI views delivered
+0+cross-functional teams supported
04 / Capabilities

The analyst toolkit.

No repetitive percentage bars. Capabilities are shown as a practical map of the work behind the outcomes.

A

Business Requirements

Discovery workshops, user stories, acceptance criteria, stakeholder alignment and scope definition.

DiscoveryBRDUAT
B

Data & BI

SQL analysis, dashboard design, KPI definitions, trend analysis and management reporting.

SQLPower BIExcel
C

Process Analysis

Current-state mapping, root-cause analysis, bottleneck discovery and future-state recommendations.

BPMNRCAOptimization
D

Decision Storytelling

Executive narratives that connect evidence, trade-offs and recommendations without burying the point.

NarrativePrioritizationStrategy
05 / Selected Work

Where the pieces become a picture.

Representative case studies designed to show business thinking, analytical rigor and clear communication.

01 · Revenue Operations

Pipeline Pulse

Built a funnel diagnostic that connected stage movement, conversion behavior and sales activity into one management view, helping leaders focus on the points where momentum was leaking.

Funnel AnalysisSQLPower BI
02 · Customer Experience

Friction Map

Mapped service journeys and prioritized recurring friction using impact, frequency and effort.

Journey MappingRCA
03 · Operations

Capacity Canvas

Converted workload patterns into a planning model that made staffing trade-offs visible.

ForecastingScenario Planning
06 / Contact

Let’s find the next signal.

Have a messy business question, a reporting problem or a process that needs clarity? Start the conversation.