01
Brand platform
Afterglow / A culture campaign
Built a warm, kinetic identity system for a youth-focused cultural programme, from visual language to city-wide launch assets.
2026
Art Director · Visual systems · Creative leadership
Ideas with gravity.
I shape visual worlds where strategy, culture and craft orbit the same central idea, from campaign platforms and brand identities to launch experiences.
LA
0+ years shaping brands
0 launches & campaigns
0 clear creative north star
01 / The approach
Find the
center.
Art direction is the act of making many creative decisions feel like one inevitable decision.
I am Leena Ashworth, an Art Director working across identity, campaigns, editorial, digital experiences and culture-led storytelling. My role is to turn an ambitious brief into a visual point of view people can recognize before they read a word.
That means setting the creative territory, guiding collaborators, protecting the idea through production, and knowing when a project needs more energy, or more restraint.
Creative principle: make the idea simple enough to remember, distinctive enough to own, and flexible enough to travel.
02 / Selected work
Worlds
in orbit.
Representative projects showing how concept, visual language and execution stay connected from first sketch to final frame.
02
Identity + launch
Common Ground / New hospitality brand
Directed naming expression, art direction and modular campaign imagery for a modern social dining concept.
2025
03
Editorial direction
Field Notes / Independent journal
Created a tactile editorial world combining expressive typography, archival references and contemporary portraiture.
2025
04
Campaign
Night Bloom / Seasonal collection
Directed a nocturnal campaign language spanning film, stills, social compositions and retail touchpoints.
2024
03 / Capabilities
Many hands.
One vision.
A flexible creative toolkit for teams that need both a strong point of view and calm, collaborative direction.
Creative Direction
Concepts, territories, mood and the visual north star that keeps every output aligned.
Brand Worlds
Identity expression, campaign systems, art direction and visual rules built to evolve.
Image Making
Photography, film, styling, casting and post-production direction with a clear visual brief.
Team Leadership
Briefing and guiding designers, writers, photographers, filmmakers and production partners.
04 / Creative process
Let it
move.
The strongest visual direction is not a straight line. It is a sequence of useful experiments that steadily finds the signal.
The creative method
Brief → territory → tension → clarity.
I create enough space for surprising ideas to appear, then edit hard enough that the final direction feels unmistakably focused.
01
Listen & frameAudience, ambition, cultural context and the one thing the work must make people feel.
02
Build the territoryReferences, visual metaphors, type, image, material and motion become a coherent creative world.
03
Direct the craftCollaborators get clear intent, useful constraints and room to make the work better.
04
Protect the ideaAcross formats and production, the central idea stays recognizable without becoming rigid.
“The difference between a good visual and a memorable world is the thinking behind every detail.”
- Leena Ashworth · Art Director05 / Start a conversation
What are we
making?
For creative direction, campaign work, brand worlds or collaborations, send a short project note and I will get back to you.
✉ leena@ochreorbit.example☎ +44 161 555 0133
◎ Manchester, UK