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UI/UX Designer · Creative & Design

I design clarity people can feel.

I turn complex journeys into vivid, intuitive digital experiences, balancing research, interaction, systems and visual rhythm.

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Design point of view

Every screen is a scene in a larger story.

I design around moments of attention: what people need to understand, decide, notice and remember. The result is not decoration layered onto a product: it is a coherent experience with a clear pace.

7YEARS DESIGNING
34PRODUCT FLOWS
12DESIGN SYSTEMS
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The making

Research, frame, shape, test.

01 / FIND

Read the real behavior

Interviews, journeys, analytics and friction mapping reveal where attention is actually being lost.

02 / FRAME

Give complexity a structure

Information architecture and flows turn a broad problem into understandable decisions.

03 / SHAPE

Prototype the feeling

Interaction, hierarchy, copy and visual language are explored together, not in isolated silos.

04 / REFINE

Test what the interface says

Usability feedback becomes the edit room for sharper, calmer product experiences.

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Selected scenes

Work with a point of view.

Case studies that show how research and craft turn into calmer, clearer product experiences.

CASE 01 · FINTECH

Pulse Money

A personal finance experience reframed around confidence instead of dashboards. Simplified the account hierarchy, created clearer money moments, and designed a flexible component language for mobile and web.

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CASE 02 · HEALTH PLATFORM

Care Loop

A fragmented appointment journey turned into one continuous care flow, from finding support to preparing for the visit and understanding next steps.

CASE 03 · CREATOR TOOL

Studio Atlas

A visual workspace for teams making content at speed. The interface balances dense controls with a calmer spatial system and discoverable shortcuts.

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Design toolkit

Depth, without the generic bars.

Capabilities are shown as directional levels rather than precise percentages, keeping the focus on practical craft.

Product ThinkingProblem framing, prioritisation and experience strategy.
UX ResearchInterviews, synthesis, journeys and usability learning.
Interaction DesignFlows, states, prototypes and purposeful motion.
Visual SystemsTypography, colour, hierarchy and component languages.
Design SystemsPatterns that scale without losing character.
Inclusive DesignAccessible interaction and readable, flexible interfaces.
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Final frame

Let's make the next experience feel inevitable.

Share a product question, a new direction or a journey that needs more clarity.

✉ lena@example.com
◈ Hamburg, Germany