Signal / 01
Customer friction
Repeated checkout hesitation becomes a measurable opportunity.
Product Manager · Strategy · Discovery · Delivery
Turning signals into products people choose.
I'm a product manager who turns ambiguous customer needs into crisp roadmaps, measurable bets and shipped experiences: one idea refracted into many decisions, then focused into one outcome.
Decision / 02
Sharper bet
Prioritize confidence-building changes over adding more features.
Outcome / 03
+24% activation
Validated onboarding improvements move first-value completion.
01 / Product point of view
Clarity is a product feature.
I work across discovery, strategy and delivery, aligning customer evidence, business goals and engineering constraints into decisions teams can act on. My favorite roadmap is the one that makes trade-offs visible.
8Years in product
17Launches led
42Experiments shipped
31Teams aligned
02 / Decision toolkit
From messy input to a clean next move.
Skill levels are shown as decision-confidence dots rather than generic percentage bars.
Customer discovery
Interviews, journey mapping and behavioral evidence that reveal the problem beneath the request.
Product strategy
North stars, opportunity sizing and ruthless prioritization that connect product bets to outcomes.
Cross-functional delivery
Clear requirements, sequencing and stakeholder alignment from first sketch to post-launch learning.
03 / Experience
A trail of better decisions.
Senior Product Manager
Northstar CommerceOwn activation and retention across the core commerce journey. Built an evidence-led roadmap that lifted first-value completion 24% while reducing onboarding complexity.
Product Manager
Loopline SaaSLed discovery and delivery for workflow products used by 70k+ monthly users. Established experiment rituals and partnered with design and engineering on quarterly product bets.
Associate Product Manager
Brightfield LabsTurned customer support patterns into prioritized product opportunities, helping launch the company's first self-serve onboarding flow.
04 / Selected work
Three bets. Three different kinds of proof.
The first five minutes
Reframed onboarding around the user's first successful outcome instead of feature education. Result: +24% activation and 18% fewer setup drop-offs.
Less funnel, more momentum
Redesigned upgrade discovery around contextual value moments, increasing qualified trial-to-paid conversion by 16%.
One roadmap, three teams
Created a shared opportunity map and outcome-based planning cadence across product, engineering and design, cutting roadmap churn and giving leadership a clearer view of trade-offs.
05 / Let's talk product
Have a messy problem worth refracting?
Tell me what you're building, where the uncertainty is, and what outcome matters. I'll bring questions, structure and a bias toward learning.
✉ maya.chen@example.com
☎ +1 206 555 0178
◈ Seattle, WA