experiment velocity after introducing a lightweight discovery-to-test operating rhythm.
Find the signal.
Build what matters.
I turn ambiguous customer problems into focused product bets, connecting research, product strategy, experimentation and cross-functional execution to measurable outcomes.
Clarity is a
product advantage.
My work sits at the intersection of customer empathy and commercial discipline. I like crisp problem framing, strong product narratives, small testable bets and teams that know why a decision matters before they debate how to ship it.
How I make product decisions.
Problem framing
Turn scattered requests into a precise customer problem, audience and outcome.
Product strategy
Connect opportunity sizing, product bets and sequencing to business priorities.
Experimentation
Design fast, decision-oriented experiments with explicit learning goals.
Delivery leadership
Align design, engineering, data and go-to-market around a clear release outcome.
Product analytics
Build useful metrics trees and feedback loops that help teams choose the next move.
Stakeholder craft
Make trade-offs visible, decisions durable and product stories easy to repeat.
From insight to
operating system.
Senior Product Manager · Northstar Commerce
Owns discovery and growth initiatives across checkout and post-purchase experiences, partnering with design, engineering, analytics and commercial teams.
Product Manager · Meridian Labs
Led B2B workflow products from customer research through launch, establishing experiment rituals and outcome-based roadmap reviews.
Associate Product Manager · Brightline
Supported product discovery, analytics and release planning across a growing SaaS platform while building a strong customer-feedback practice.
Work that earned
another iteration.
Recovering the moment before purchase.
Mapped abandonment across the checkout funnel, combined session research with behavioral data, and redesigned the highest-friction step into a focused experiment sequence.
+22%One workspace, fewer handoffs.
Unified three operational workflows around a shared task model.
-31%Activation with a reason to return.
Reframed onboarding around the first meaningful user outcome.
+17%A small loop
with sharp edges.
The goal is not more process. It is enough structure to turn uncertainty into a sequence of useful decisions.
Frame
Define the user, tension, desired behavior and business constraint.
Listen
Combine interviews, support signals, behavioral data and frontline context.
Bet
Choose the smallest product move that can create meaningful learning.
Learn
Measure the intended outcome, document the decision and decide what happens next.