I am Maya Rao, a business analyst who turns messy operations, customer behavior and commercial data into decisions people can act on.
Analysis works as a lens: separate evidence from noise, expose relationships between causes and outcomes, then frame trade-offs clearly enough for decision-makers.
My approach combines requirements discovery, stakeholder interviews, process mapping, quantitative analysis and executive storytelling. I am most effective where the question is important, the data is imperfect and the path forward needs to be defensible.
Expertise is shown as signal dots rather than percentage bars, a compact visual language for capability depth and context.
Stakeholder interviews, user stories, acceptance criteria, workshop facilitation.
SQL, Excel, descriptive analysis, segmentation, anomaly detection and KPI design.
Process mapping, root-cause analysis, bottleneck discovery and future-state design.
Executive narratives that connect evidence, options, trade-offs and recommendations.
Representative case studies are framed around the business question, analytical move and decision impact, not a list of tools.
Connected stage movement, conversion behavior and sales activity into one management view, revealing where pipeline momentum was leaking.
Mapped service journeys and prioritized recurring friction using impact, frequency and effort.
Converted workload patterns into a planning model that made staffing trade-offs visible.
A career path built around progressively harder questions: reporting, process improvement, commercial analysis and strategic decision support.
Lead cross-functional discovery, KPI design and operational analysis across revenue and customer experience teams.
Built reporting frameworks, mapped processes and partnered with operations leaders on measurable improvement programs.
Maintained performance reporting, investigated recurring variances and translated operational questions into analysis.
For business analysis, process improvement, reporting strategy or decision-support work, send a note.