Midnight Menu: a food brand made into a late-night ritual.
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Content Creator
Make people stop.
Make them feel.
I turn ideas into thumb-stopping stories across campaigns, social content, editorial series and branded worlds, with a sharp eye for voice, rhythm and visual hooks.
JONAS WEIR / 01
HOOK.
HOLD.
SHARE.
HOLD.
SHARE.
01 - The 3-second rule
Short-form concept / 00:27
Short-form concept / 00:27
IDEAS
IN MOTION
IN MOTION
01 / Creator profile
Strategy with
a human pulse.
I blend editorial thinking, social-native storytelling and production craft to make content that earns attention instead of asking for it.
0
campaigns shipped0M
organic views0
brands partnered0
years creating02 / Selected work
Stories that
travel.
A mix of social series, launch narratives and culture-led content built to move from screen to conversation.
30 Days of Better Mornings
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Made for the curious.
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The Culture Edit: weekly dispatch.
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03 / What I make
From blank page
to publish.
Content Strategy
Editorial calendars, content pillars, audience angles, formats and campaign narratives that give every post a job.
Short-form Storytelling
Hooks, scripts, reels, carousels and creator-led concepts designed for attention, retention and replay.
Brand Voice
Distinctive messaging systems that make a brand sound recognisable, conversational and alive.
04 / The spark cycle
Think. Make.
Release. Learn.
01 - Listen
Audience, culture, brand tension.
02 - Shape
Concepts, hooks, narrative routes.
03 - Make
Write, shoot, edit, design, publish.
04 - Learn
Read signals. Sharpen the next story.
05 / Contact
Have a story
worth making?
Tell me what you're building and where you want the audience to go.
✉ jonas@storyspark.example☎ +91 98100 55504
◎ Mumbai, IN