What I bring to a team
Structured thinking without losing the human context. I enjoy turning messy customer, market and operating signals into a small number of useful choices.
Market researchBusiness modelsGo-to-marketStorytelling
Students & Freshers · MBA Student
Think in moves.
Build for impact.
I'm Aarav, an MBA student focused on strategy, market discovery and business design. My portfolio documents how I frame problems, test assumptions and translate analysis into action.
Decision board / 27
FocusSTRATMarket × value
Projects12case-led explorations
Teams8cross-functional sprints
Signals+34%prototype adoption
02 / About
Curiosity,
with a point of view.
Named for the bright, clear energy of citrine and the disciplined thinking behind strategy work: signal, synthesis, decision.
Current learning agenda
Deepening my practice in competitive strategy, pricing, product strategy and data-informed decision making through coursework, live cases and student consulting projects.
StrategyAnalyticsFinanceLeadership
03 / Expertise
My strategy
toolkit.
No generic progress bars here: capabilities are organized as a decision toolkit, reflecting how an MBA student actually approaches a problem.
Market Sizing
TAM/SAM/SOM, demand signals, segmentation and competitor mapping.
Business Models
Unit economics, value propositions, revenue logic and strategic fit.
Insights
Interview synthesis, survey analysis and evidence-led recommendations.
Executive Story
Clear decks, concise narratives and decision-oriented communication.
04 / Experience
Learning in
the real world.
Selected academic, consulting and leadership experiences where analysis had to become a recommendation.
Student Strategy Consultant · Campus Venture Lab
Partner with early-stage founders to clarify target segments, map competitors and pressure-test go-to-market choices.
Marketing Analytics Associate · Meridian Consumer Co.
Built customer-segment views and campaign readouts that helped the team prioritize high-intent audiences and improve testing discipline.
Student Lead · Business Case Society
Lead peer case sessions, coordinate competition teams and facilitate workshops on market entry, profitability and growth strategy.
05 / Casework
Proof through
the problem.
A few portfolio pieces framed around the question, the strategic move and the measurable learning.
Should a D2C wellness brand enter tier-2 cities?
Segmented demand, compared channel economics and designed a phased launch thesis. Recommendation: test three city clusters before committing to broad expansion.
SegmentationPricingGTM
GOFinding the value metric
Mapped customer willingness-to-pay across four segments and translated interview evidence into a tiered pricing hypothesis.
WTPResearch
₹From funnel noise to one growth bet
Audited acquisition and activation signals, then prioritized a retention experiment around the highest-intent cohort.
FunnelExperiment
↑Selected outcomes
Small numbers.
Useful signals.
Outcomes from coursework, competitions and consulting projects.
12case analyses completed
8cross-functional teams
5competition / consulting wins
Education
Where the
toolkit grew.
Academic foundations paired with practical, case-based learning.
Master of Business Administration
Northbridge School of Management · Strategy, Marketing, Finance & Leadership
Bachelor of Commerce
Westfield University · Finance & Business Analytics
06 / Contact
Have a case
worth solving?
For internships, student consulting projects, case competitions or strategy conversations, send a note.
✉ aarav@example.com
☎ +91 98860 55534
◈ Bengaluru, IN