01 · Current / Active
Northstar Commerce
A customer-led commerce platform helping independent brands build recurring revenue without losing their character.
StrategyProductGo-to-market
Entrepreneur · Builder · Operator
Ideas with a current.
I build businesses at the intersection of sharp strategy, human-centered products and disciplined execution, turning uncertain opportunities into durable momentum.
“Momentum compounds when the right people move in the same direction.”
Founder’s operating principle
01 / Story
Build less noise. Create more movement.
A portfolio for an entrepreneur who treats every venture as a living system: people, product, capital and timing.
My work starts with curiosity, gets sharpened by evidence, and becomes real through relentless execution.
01
Find the edge
Spot overlooked customer tension and turn it into a clear strategic advantage.
02
Make it tangible
Prototype quickly, listen closely and move from theory to something people can use.
03
Scale the signal
Build repeatable systems, teams and economics around what already works.
04
Keep learning
Use every launch, miss and market shift as fuel for the next better decision.
12ventures & initiatives
8years building
27markets explored
94experiments shipped
02 / Ventures
Selected bets, built into businesses.
From zero-to-one concepts to growth-stage operating challenges, each project is an exercise in finding the next useful move.
02 · Venture Studio
Brand · Operations
Kindred Foods
Reframing everyday pantry staples around convenience, quality and a warmer consumer experience.
03 · Advisory
Growth · Positioning
Orbit Health
Growth and positioning work for a service business moving from founder-led sales to a scalable engine.
03 / Approach
A flexible operating rhythm.
Not a rigid playbook. A repeatable way to move from ambiguity to evidence, then from evidence to scale.
01
Frame
Clarify the customer, constraint, opportunity and definition of a meaningful win.
02
Test
Run focused experiments that make the riskiest assumptions visible quickly.
03
Compound
Turn validated signals into systems, partnerships, distribution and durable growth.
04 / Expertise
The toolkit behind the ventures.
Business StrategyProduct DiscoveryGo-to-MarketFundraisingTeam BuildingBrand PositioningOperationsPartnershipsExperimentationMarket Research
05 / Contact
Have a bold idea?
Tell me what you are building, what feels stuck, or where you see an opening. Good conversations often reveal the next move.
✉ devan@venturecurrent.co
☎ +91 90000 00000
◈ Mumbai, India