Customer gravity
Build around urgent problems and observable behavior, not assumptions dressed up as strategy.
I build businesses at the intersection of sharp customer insight, decisive execution and ambitious teams - turning useful ideas into companies with momentum.
My work starts before the pitch deck: understand the problem, find the smallest valuable wedge, ship something real and let customer behavior sharpen the strategy.
“A good venture is not just an idea. It is a repeatable reason for customers, talent and capital to say yes.”
Build around urgent problems and observable behavior, not assumptions dressed up as strategy.
Shorten the distance between hypothesis, launch, feedback and the next decision.
Pair the big narrative with pricing, hiring, distribution, unit economics and execution cadence.
Build teams that can move quickly without sacrificing trust, craft or accountability.
Selected ventures and operating chapters spanning consumer, commerce and B2B growth.
Built a modern commerce platform helping independent brands simplify wholesale operations, demand planning and retailer relationships.
A customer-insight studio turning qualitative research into fast, decision-ready product direction.
Growth and operating support for early-stage teams finding product-market fit and their first repeatable channel.
Define the customer, pain, wedge, business model and the few assumptions that could break the thesis.
Launch a focused version, measure real demand and create evidence strong enough to earn the next bet.
Turn what works into systems: distribution, talent, capital allocation, culture and repeatable growth.
Founding ideas, strategic partnerships, advisory opportunities and ambitious operating challenges are welcome.